Salary: £35000 - £50000/annum
Category: Marketing
Job Type: Permanent
Job Location: Isleworth, Middlesex
Posted on: 04/11/2008

Email Marketing Consultant



Salary: £35k - £50k (dependant on experience) + bonus + salary review after 6 months Location: Isleworth (Mon-Thurs), Vauxhall (Fri)



This client is a specialist online marketing agency - a young, dynamic company which has experienced rapid growth since our launch in late 2005.

Their mission is simple - to help clients make money online - they are passionate about performance and return on investment.



Job Description and Candidate Details



We require an online email marketing manager to sit within the online marketing team of a major blue chip client developing and managing their email marketing communications to a very large customer base. This client has a significant online budget and this is a fantastic opportunity to be involved with a high profile, innovative organisation.



Key Areas of Expertise



Essential:

• Email marketing - including testing, creative and delivery

• Landing page development - strategy, design and optimisation

• Cross sell/ up-sell knowledge - working with technical teams to identify and implement online cross sell activity



Advantageous:

Affiliate management, PPC advertising, media buying, media optimisation/trafficking, online loyalty programs, member get member schemes.



Key Responsibilities



• Advising on email marketing strategy and implementation

• Writing creative briefs

• Evaluation of creative through from scamps to sign-off

• Managing internal processes and stakeholders

• Liaison and management of email marketing providers

• Liaison with internal legal and brand teams for sign-off

• Evaluation of results and recommendations based on these results

• Proactive idea generation

• Negotiation of creative costs

• Managing internal teams for landing page builds

• Presenting reports and results to senior management



Key Requirements



• Be able to absorb large amounts of information and data in order to be able to understand our clients business

• Have a proven background in managing email campaigns

• Understanding of opportunities/effectiveness/limitations of various types of email formats and technologies

• Understanding of importance and opportunities presented by landing page strategies

• Work well under pressure to tight deadlines

• Excellent negotiation skills

• Motivated by targets / results

• Used to operating at senior management level

• Excellent presentation skills



Experience



Minimum of 2-3 years online marketing experience including significant email marketing experience. Salary is dependant on experience and background. Worked in a large agency on large blue chip clients AND/OR has been in a senior online marketing/email marketing role in a large blue chip company.



Qualifications



Degree level education preferred

Job Reference: 129129179
Contact Details: Media Types